3RD UNIT - Litepaper - December 2024
  • 3RD UNIT—the ecosystem
  • 1. Origins
    • Who we are
    • Company principles
  • 2. Market definition
    • Our users & stakeholders
      • Creators
      • Investors
      • Consumers
      • Industry
    • Where is value, where is money
  • 3. Problem statement
    • Problem 1: Access
    • Problem 2: Representation
    • Problem 3: Value sharing
  • 4. Industry landscape
  • 5. Product
    • Launchpad
    • Standardized (tokenized) IP assets
    • Marketplace
    • Distribution channels
  • 6. Technology
  • 7. Business Economics
    • Franchise as an asset class
    • Digital assets co-ownership
    • Digital assets brokerage
  • 8 Curatorial Thesis
    • MENA lens
    • Popcultural references
    • Pilot intelectual properties
    • Evaluation criteria
  • 9. Go-to-market
  • 10. Team
  • 11. Roadmap
  • 12. Regulations & Compliance
  • 13. Call to action
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3RD UNIT—the ecosystem

3RD UNIT is a company operating at the intersection of entertainment, fintech and web3.

Next1. Origins

Last updated 5 months ago

We are developing an ecosystem that enables creators to design and tokenize new entertainment intellectual properties (IPs) while seeking early-stage, pre-production stage investments.

Our value proposition includes a toolkit for IP franchise design, asset tokenization and digital assets marketplace. The goal is to support creators with next-generation development tools and financial technologies to transform intellectual properties into global entertainment franchises, across various media and distribution channels, including gaming, film, physical attractions, and merchandise.

Simultaneously, for individual investors and fandom members, we provide access to a curated and vetted marketplace of investment opportunities that are otherwise private and inaccessible.

Our broader vision is to address inefficiencies in access, ownership, distribution, and geographical representation of entertainment properties. We see our work as part of the ongoing evolution of the creators economy, fintech and web3.

Currently, we are at the “zero to one” stage of venture building, focused on refining our value proposition, adjusting our first offerings and finding product-market fit.

We are working with our first users, including creators and investors, to better understand their needs and fine-tune our offering.

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Origin Story