2. Market definition

The IP holding, management, and monetization industry is a cornerstone of global entertainment, shaped by well-established companies that have operated for decades.

These industry giants (Disney, Warner Bros, Sony, Netflix, EA) dominate the landscape with vast intellectual property catalogs and are headquartered in entertainment powerhouses like the United States, United Kingdom, Japan, France, and South Korea.

Their influence shapes macro trends in a global industry valued anywhere between $200 billion to $500 billion USD, underscoring their control over the most successful and widely recognized franchises in film, television, gaming, and publishing.

Just below these giants are the mid-tier players, which include indie gaming studios, independent film producers, niche publishers, and smaller distribution companies. These companies, though not as large, contribute significantly to the creative economy by offering diverse and alternative content. They represent a vibrant indie scene, where innovation often flourishes, and they cater to local or otherwise niche audiences who seek unique, high-quality experiences outside the global mainstream.

The third category encompasses the next generation of IP producers, who are redefining the landscape through their embrace of modern consumer behaviors, emerging audiences, and new distribution channels (see Animoca Brands, Immutable, Story Protocol).

These companies are at the forefront of technological advancements, experimenting with both traditional web2 platforms, web3 space and generative AI. They are using blockchain, tokenization, and other innovative technologies to create, distribute, and monetize intellectual properties in ways that were previously unimaginable. Some have found success by tapping into decentralized communities and creating value through digital assets like NFTs, while others are exploring new frontiers in gaming, virtual worlds, and immersive experiences.

Our broader vision is to fit into this industry landscape and become a one-stop-shop for discovery and investment for early stage IP tokenization and creative digital asset management.

We aim to serve as a resource for both our audience and our ecosystem partners, offering insights that can guide strategic decisions and foster innovation. Positioning ourselves as a hub of knowledge and expertise, we aspire to build a community of creators, investors, and industry professionals who are as passionate about the future of creative IP as we are.