3RD UNIT - Litepaper - December 2024
  • 3RD UNIT—the ecosystem
  • 1. Origins
    • Who we are
    • Company principles
  • 2. Market definition
    • Our users & stakeholders
      • Creators
      • Investors
      • Consumers
      • Industry
    • Where is value, where is money
  • 3. Problem statement
    • Problem 1: Access
    • Problem 2: Representation
    • Problem 3: Value sharing
  • 4. Industry landscape
  • 5. Product
    • Launchpad
    • Standardized (tokenized) IP assets
    • Marketplace
    • Distribution channels
  • 6. Technology
  • 7. Business Economics
    • Franchise as an asset class
    • Digital assets co-ownership
    • Digital assets brokerage
  • 8 Curatorial Thesis
    • MENA lens
    • Popcultural references
    • Pilot intelectual properties
    • Evaluation criteria
  • 9. Go-to-market
  • 10. Team
  • 11. Roadmap
  • 12. Regulations & Compliance
  • 13. Call to action
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1. Origins

We are a team of entrepreneurs, creators, engineers, and community builders from regions beyond the conventional hubs of the entertainment industry.

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Last updated 5 months ago

Entertainment intellectual property (IP) represents one of the most dynamic asset classes in today's market, generating both substantial financial returns and deep emotional connections with audiences worldwide. Opening it up to global consumer investors unlocks new potential for value creation and cultural impact.

We also understand what it means to be underdogs and believe there are better ways to design entertainment finance. We come from cultures and geographies that have risen from the shadows of more established markets, using hard work, creativity, and grit to bring exceptional contributions to the market despite significant barriers to entry.

We believe in expanding access to financial and talent markets by improving accessibility, distribution, and fostering fairer co-ownership and royalty models. Additionally, we view new media tools and generative AI tools as transformative technologies that support creative processes while lowering the costs and barriers associated with expansive content production.

This is what fuels us and moves us forward.

Learn more about "" and our "".

Who we are
Company principles