2. Market definition

Intellectual property (IP) ownership, management and control over distribution and monetization channels is the basis of the global entertainment industry.

Industry giants like Disney, Warner Bros., Sony, Netflix or Activision-Blizzard command the landscape with their extensive IP portfolios. Their influence drives macro trends in a global market valued between $200 billion and $500 billion USD, controlling many of the most iconic and successful franchises across film, television, gaming, and publishing.

Not surprisingly, these powerhouses are predominantly headquartered in entertainment hubs like the United States, United Kingdom, Japan, France, and South Korea.

Below these juggernauts, mid-tier players—such as thousands of regional gaming studios, independent film and TV producers, niche publishers, and domain-specific distributors—play a crucial role in enriching the landscape of the creative economy and IP creation. These companies, while smaller in scale, offer alternative content that caters to local and niche audiences seeking experiences beyond the global mainstream and mega-scale budgets. With time, the best of them graduate to the top-tier category, like CD Projekt RED (Poland) or Larian Studios (Belgium).

The third category consists of new entrants: a generation of IP creators reshaping the industry by leveraging evolving consumer behaviors, emerging audiences, and innovative distribution platforms like YouTube, Roblox, and the web3 ecosystem. Companies like Animoca Brands, Immutable, Story Protocol or Igloo Inc. are pioneering these spaces.

These new players are integrating traditional Internet platforms, web3 ecosystems, and generative AI to revolutionize how IP is created, distributed, and monetized. By embracing blockchains, tokenization, and decentralized communities, they unlock new value creation mechanism through digital assets, virtual worlds and transmedia integrations.

Our vision is to fit into this industry landscape by carving out a niche and becoming the number one place for discovery and investment of early stage IP and creative digital assets from non-mainstream markets and creators.