> For the complete documentation index, see [llms.txt](https://3rdunit.gitbook.io/3rd-unit-litepaper-december-2024/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://3rdunit.gitbook.io/3rd-unit-litepaper-december-2024/2.-market-definition/our-users-and-stakeholders.md).

# Our users & stakeholders

Our main stakeholder groups are: creators, investors, content consumers and industry.

**CREATORS**

* **Worldbuilders**: those who conceptualize and create new worlds and IP franchises
* **Artisans:** artists and crafts people involved in the production and development of creative content
* **Operators**: individuals or teams responsible for the execution of the commercial opportunities

**INVESTORS (individual & instutitonal)**

* **Alternative asset collectors**: individuals interested in investing in and holding unique or non-traditional assets
* **Entertainment aficionados**: individuals passionate about specific content or creators investments
* **Entertainment IP portfolio managers**: institutions managing portfolios of entertainment intellectual properties
* **Alternative asset managers**: institutions focusing on managing alternative investments, including digital and creative assets

**CONSUMERS:**

* **Fandom & early adopters of on-chain products**: users who adopt and interact with digital assets and products in blockchain-based environments
* **Content consumers**: individuals who engage with and enjoy entertainment content across various platforms

**INDUSTRY**

* **Entertainment producers**: companies and individuals involved in the creation and production of entertainment content
* **Entertainment operators**: entities that distribute and manage entertainment content, such as streaming platforms and broadcasters
* **Entertainment asset managers:** organizations specializing in the management and optimization of various types of creative assets, including entertainment IP

For a deeper dive into each of those groups: [CREATORS](/3rd-unit-litepaper-december-2024/2.-market-definition/our-users-and-stakeholders/creators.md), [INVESTORS](/3rd-unit-litepaper-december-2024/2.-market-definition/our-users-and-stakeholders/investors.md), [INDUSTRY](/3rd-unit-litepaper-december-2024/2.-market-definition/our-users-and-stakeholders/industry.md) and [CONSUMERS](/3rd-unit-litepaper-december-2024/2.-market-definition/our-users-and-stakeholders/consumers.md).