3RD UNIT - Litepaper - December 2024
  • 3RD UNIT—the ecosystem
  • 1. Origins
    • Who we are
    • Company principles
  • 2. Market definition
    • Our users & stakeholders
      • Creators
      • Investors
      • Consumers
      • Industry
    • Where is value, where is money
  • 3. Problem statement
    • Problem 1: Access
    • Problem 2: Representation
    • Problem 3: Value sharing
  • 4. Industry landscape
  • 5. Product
    • Launchpad
    • Standardized (tokenized) IP assets
    • Marketplace
    • Distribution channels
  • 6. Technology
  • 7. Business Economics
    • Franchise as an asset class
    • Digital assets co-ownership
    • Digital assets brokerage
  • 8 Curatorial Thesis
    • MENA lens
    • Popcultural references
    • Pilot intelectual properties
    • Evaluation criteria
  • 9. Go-to-market
  • 10. Team
  • 11. Roadmap
  • 12. Regulations & Compliance
  • 13. Call to action
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  1. 2. Market definition

Our users & stakeholders

Our main stakeholder groups are: creators, investors, content consumers and industry.

CREATORS

  • Worldbuilders: those who conceptualize and create new worlds and IP franchises

  • Artisans: artists and crafts people involved in the production and development of creative content

  • Operators: individuals or teams responsible for the execution of the commercial opportunities

INVESTORS (individual & instutitonal)

  • Alternative asset collectors: individuals interested in investing in and holding unique or non-traditional assets

  • Entertainment aficionados: individuals passionate about specific content or creators investments

  • Entertainment IP portfolio managers: institutions managing portfolios of entertainment intellectual properties

  • Alternative asset managers: institutions focusing on managing alternative investments, including digital and creative assets

CONSUMERS:

  • Fandom & early adopters of on-chain products: users who adopt and interact with digital assets and products in blockchain-based environments

  • Content consumers: individuals who engage with and enjoy entertainment content across various platforms

INDUSTRY

  • Entertainment producers: companies and individuals involved in the creation and production of entertainment content

  • Entertainment operators: entities that distribute and manage entertainment content, such as streaming platforms and broadcasters

  • Entertainment asset managers: organizations specializing in the management and optimization of various types of creative assets, including entertainment IP

For a deeper dive into each of those groups: CREATORS, INVESTORS, INDUSTRY and CONSUMERS.

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