Consumers

Fandom

Fandom communities are the lifeblood of any successful franchise. These passionate consumers immerse themselves in the worlds they love, engaging deeply with the stories, characters, and lore. They participate in fan theories, create user-generated content, and form vibrant online and offline communities. By providing them with tools for co-creation, exclusive access to the development process, and opportunities to engage with IPs on a personal level, we aim to strengthen their connection while building enduring loyalty.

Mainstream Audiences

Mainstream audiences represent the broader consumer base who enjoy entertainment casually but consistently. This group seeks compelling, easily accessible experiences without the deep engagement often seen in fandoms. For these consumers, we focus on delivering high-quality, approachable content that resonates across cultures and demographics. By creating IPs with universal appeal and leveraging global distribution channels, we ensure our offerings reach and captivate this expansive and diverse audience.