---
description: >-
  At our core, we are in the business of creating opportunities by establishing
  new markets and solving problems for select stakeholders across the
  entertainment ecosystem.
---

# 3. Problem statement

**IP Creators**

* enhanced access to capital, development tools, and distribution channels
* development structure that improves the likelihood of creating IP properties capable of achieving long-term creative and financial sustainability, underpinned by a positive-sum incentives system
* access to community of early adopters

**Consumer Investors**&#x20;

* access to a curated pipeline of scouted and vetted early-stage entertainment IP properties
* robust legal and governance framework for asset purchase and ownership
* assets designed for interoperability and liquidity to enable participation in global markets

**Content consumers / Fandom**&#x20;

* access to IP properties that better reflect various cultures and market segments
* more direct engagement with creators, offering insights into creative processes and behind-the-scenes development
* IPs that are more deeply grounded in audience needs and interests

**Industry**&#x20;

* access to market-tested creators, properties and early audience data
* de-risked pool of diverse creators, with broader geographical and cultural representation
* opportunities to connect with and access new audiences

Read more on:  [ACCESS](3.-problem-statement/problem-1-access) - [REPRESENTATION](3.-problem-statement/problem-2-representation) - [VALUE SHARING](3.-problem-statement/problem-3-value-sharing)

