# Problem 3: Value sharing

**Problem**

The power dynamics between individual creators and resource providers is often broken. Many deals are skewed, non-negotiable, and offer little economic value-sharing, leaving creators in vulnerable positions.&#x20;

This problem is longstanding, and while numerous efforts have been made to improve or offer alternatives — such as alternative funding platforms like Kickstarter, Patreon, Republic or consumer token launchpads. We are not there yet.&#x20;

Building a commercially successful franchise that supports creators and delivers broader economic value requires a diverse skill set, often beyond the reach of individuals. To address this, a fairer (positive-sum) incentive system is needed, one that more equitably incorporates the contributions and interests of early and later stage contributors, both creative as well as financial.

**Solution**

Our goal is to provide a robust legal & technical framework that captures a more equitable incentive system for both early-stage and later-stage creators. We offer a value proposition that more transparently and fairly distributes the risks associated with early-stage entertainment ventures.&#x20;

We aim to facilitate these relationships and transactions through our 3RD UNIT launchpad and marketplace, enabling and brokering new creative, financial, and market opportunities.
