Distribution channels

Every consumer product needs engines of audience interest and traction. Who controls distribution channels, keeps the keys to monetization and asset value growth.

At 3RD UNIT, each new franchise concept is recommended to build it's own distribution channels from day one and capitalize on those already provided by 3RD UNIT. This process will leverage existing media platforms such as Instagram, Twitter, and YouTube.

Building an initial audience is essential to achieving critical mass, enabling potential fractional ownership transactions and converting intent into actual sales.

In addition to utilizing these platforms, 3RD UNIT will develop its own media capabilities. This will not only focus on content related to incubated IPs but also on thought leadership in areas such as entertainment as an asset class, worldbuilding, and the application of Generative AI models for creators. Through this, we aim to capitalize on significant network effects driven by content reuse.

We will also foster cross-partnerships with larger, established blockchain ecosystems that already have active user bases and engaged audiences. These partnerships will focus on ecosystems centered around IP and digital assets, creating a collaborative environment that accelerates growth and enhances value creation for all stakeholders involved.