---
description: >-
  We are at the 0 to 1 stage of product and venture building, so our tech stack
  will keep evolving as the business and asset transaction models evolve.
---

# 6. Technology

This is how we currently look at the tech-stack through the prism of the product composition.

[**LAUNCHPAD**](5.-product/launchpad) - here, we focus on using and adapting tools empowering creators to accelerate the worldbuilding, content creation, and artistic development of their intellectual properties. This includes leveraging state-of-the-art Generative AI tools such as [Midjourney](https://www.midjourney.com/), [Runway](https://runwayml.com/), [Exactly.ai](https://exactly.ai/), [Eleven Labs](https://elevenlabs.io/) and[ Veo 2](https://deepmind.google/technologies/veo/veo-2/) to support fast conceptualization and visualization. The primary goal is to develop compelling, comprehensive concepts that can quickly captivate audiences and prepare them for market entry. These new concepting and production pipelines are rapidly evolving, and we aim to provide creators with robust support optimized for content creation and distribution channels.

[**STANDARDIZED IP ASSET TOKENIZATION** ](5.-product/standardized-tokenized-ip-assets)- in the early stages of our ecosystem building, we plan to develop bespoke smart contract and tokenization models to control fractional IP ownership. At the same time, we remain open to integration with existing ecosystems and blockchains for ancillary IP products. Potential collaborators include Story Protocol, KOR Protocol, Lamina1, Avalanche, and Base. This stage will also encompass rigorous security and governance audits of our token systems to ensure trust and reliability.

[**MARKETPLACE** ](5.-product/marketplace)- the marketplace component serves as the user interface for discovering, browsing, and purchasing digital assets. Our approach includes integrating KYC (Know Your Customer) and AML (Anti-Money Laundering) procedures, as well as wallet and payment systems. Given the dynamic nature of standards and API advancements in this space, we will maintain control over the first-layer interface for user interaction while leveraging external toolkits for the transactional layer to ensure adaptability and efficiency.

[**DISTRIBUTION CHANNELS**](5.-product/distribution-channels) - beyond traditional web2 media outlets like YouTube, X, Discord, and Instagram, we aim to apply tools and platforms that are native to web3 culture. These include referral platforms, user-generated content in web3-native gaming ecosystems, AI agents, and more. Our objective is to strengthen and sustain user connections through novel outreach methods, social media integration, loyalty programs, and personalized content delivery.
