> For the complete documentation index, see [llms.txt](https://3rdunit.gitbook.io/3rd-unit-litepaper-december-2024/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://3rdunit.gitbook.io/3rd-unit-litepaper-december-2024/1.-origins/company-principles.md).

# Company principles

**Search out distinctive, imaginative worlds & creators**

We are committed to bringing new intellectual properties (IPs) to market that stand out for their originality and creative depth. Our goals is to empower local and non-mainstream creators, enabling them to share their unique visions with a global audience.

**Democratizing access**

We understand that the world is not always equal or fair. However, we believe everyone should have the opportunity to participate in the digital and creators economy on fair terms. Our goal is to lower barriers to entry and make exceptional creative storytelling and ownership more accessible.

**Venture-scalable business, grown sequentially**

While we are ambitious in identifying growth engines that will enable us to scale and deliver broader social value, we recognize that we won’t be able to meet the needs of all creators or investors simultaneously, on day one. We are designing a company that will require a sustainable business model to fulfill its purpose. For that reason, we plan to grow and scale sequentially.

**Focus on trust & community**

Our success is intertwined with the success of our key stakeholders: creators, investors, consumers. We prioritize building meaningful connections, transparency, and empowering a positive-sum incentives system. Trust fosters loyalty, and loyalty drives recurring and compound value.

**Tech company at heart**

At our core, we are a technology-driven company that evolves to meet emerging needs. When existing solutions suffice, we integrate them for convenience and efficiency. When gaps demand innovation, we design bespoke solutions to address them. We embrace the potential of next-generation AI, generative AI, and blockchain-native tools, approaching them with both excitement and care.


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