3RD UNIT - Litepaper - December 2024
  • 3RD UNIT—the ecosystem
  • 1. Origins
    • Who we are
    • Company principles
  • 2. Market definition
    • Our users & stakeholders
      • Creators
      • Investors
      • Consumers
      • Industry
    • Where is value, where is money
  • 3. Problem statement
    • Problem 1: Access
    • Problem 2: Representation
    • Problem 3: Value sharing
  • 4. Industry landscape
  • 5. Product
    • Launchpad
    • Standardized (tokenized) IP assets
    • Marketplace
    • Distribution channels
  • 6. Technology
  • 7. Business Economics
    • Franchise as an asset class
    • Digital assets co-ownership
    • Digital assets brokerage
  • 8 Curatorial Thesis
    • MENA lens
    • Popcultural references
    • Pilot intelectual properties
    • Evaluation criteria
  • 9. Go-to-market
  • 10. Team
  • 11. Roadmap
  • 12. Regulations & Compliance
  • 13. Call to action
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5. Product

Our ecosystem product vision combines immediate, actionable improvements, with a lens on building long-term value with the next-generation of enabling technologies.

Our ecosystem is based on four elements:

  • Launchpad

  • Standardized (tokenized) IP Assets

  • Marketplace

  • Distribution Channels

We are sequentially putting together parts of this larger value proposition through better integration of non-digitized or poorly integrated components and where relevant, access to sinigifcant-value services provided by third parties.

LAUNCHPAD — our bespoke, specialized service designed for creators—particularly worldbuilders—seeking to transform early-stage intellectual property (IP) into robust creative and financial assets.

The launchpad offers:

  • a structured in-house process, including creative, legal, technological, and go-to-market strategizing

  • tools, blueprints, and hands-on support to convert IP into viable digital products

  • a positive-sum incentives system for developing the IP property into a commercially viable entertainment franchise

TOKENIZED IP ASSETS — a legal and technical process to issue standardized digital assets.

  • transfer of select IP rights into a new asset vehicle (smart contract), enabling secondary sales under 3RD UNIT supervision and further interoperability with third-party marketplace ecosystems

  • creators and 3RD UNIT share ownership, governed transparently with lock-in periods and development rules, aligning incentives for long-term success.

MARKETPLACE — digital interface that serves as 3RD UNIT’s digital hub, enabling interaction with both content at the high-level as well as specific investment products.

  • features early-stage IP properties for user discovery and consideration

  • supports buying and trading of fractional IP rights on primary and secondary markets

  • its purpose is to cultivate a vibrant community of creators, investors, and collectors, fostering discovery and collaboration around emerging IP properties

DISTRIBUTION CHANNELS — provide creators, investors, and fandoms with curated access to high-quality content derived from scouted and listed IPs. Integrated with major social networks and community management tools. Ensures a safe and engaging environment for exploring varying levels of participation. At scale, these channels become a critical component of the 3RD UNIT ecosystem, amplifying its value to all stakeholders.

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Last updated 3 months ago