3RD UNIT - Litepaper - December 2024
  • 3RD UNIT—the ecosystem
  • 1. Origins
    • Who we are
    • Company principles
  • 2. Market definition
    • Our users & stakeholders
      • Creators
      • Investors
      • Consumers
      • Industry
    • Where is value, where is money
  • 3. Problem statement
    • Problem 1: Access
    • Problem 2: Representation
    • Problem 3: Value sharing
  • 4. Industry landscape
  • 5. Product
    • Launchpad
    • Standardized (tokenized) IP assets
    • Marketplace
    • Distribution channels
  • 6. Technology
  • 7. Business Economics
    • Franchise as an asset class
    • Digital assets co-ownership
    • Digital assets brokerage
  • 8 Curatorial Thesis
    • MENA lens
    • Popcultural references
    • Pilot intelectual properties
    • Evaluation criteria
  • 9. Go-to-market
  • 10. Team
  • 11. Roadmap
  • 12. Regulations & Compliance
  • 13. Call to action
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3. Problem statement

At our core, we are in the business of creating opportunities by establishing new markets and solving problems for select stakeholders across the entertainment ecosystem.

PreviousWhere is value, where is moneyNextProblem 1: Access

Last updated 5 months ago

IP Creators

  • enhanced access to capital, development tools, and distribution channels

  • development structure that improves the likelihood of creating IP properties capable of achieving long-term creative and financial sustainability, underpinned by a positive-sum incentives system

  • access to community of early adopters

Consumer Investors

  • access to a curated pipeline of scouted and vetted early-stage entertainment IP properties

  • robust legal and governance framework for asset purchase and ownership

  • assets designed for interoperability and liquidity to enable participation in global markets

Content consumers / Fandom

  • access to IP properties that better reflect various cultures and market segments

  • more direct engagement with creators, offering insights into creative processes and behind-the-scenes development

  • IPs that are more deeply grounded in audience needs and interests

Industry

  • access to market-tested creators, properties and early audience data

  • de-risked pool of diverse creators, with broader geographical and cultural representation

  • opportunities to connect with and access new audiences

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ACCESS
REPRESENTATION
VALUE SHARING