3RD UNIT - Litepaper - December 2024
  • 3RD UNIT—the ecosystem
  • 1. Origins
    • Who we are
    • Company principles
  • 2. Market definition
    • Our users & stakeholders
      • Creators
      • Investors
      • Consumers
      • Industry
    • Where is value, where is money
  • 3. Problem statement
    • Problem 1: Access
    • Problem 2: Representation
    • Problem 3: Value sharing
  • 4. Industry landscape
  • 5. Product
    • Launchpad
    • Standardized (tokenized) IP assets
    • Marketplace
    • Distribution channels
  • 6. Technology
  • 7. Business Economics
    • Franchise as an asset class
    • Digital assets co-ownership
    • Digital assets brokerage
  • 8 Curatorial Thesis
    • MENA lens
    • Popcultural references
    • Pilot intelectual properties
    • Evaluation criteria
  • 9. Go-to-market
  • 10. Team
  • 11. Roadmap
  • 12. Regulations & Compliance
  • 13. Call to action
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7. Business Economics

Over the course of the following months will explore various business model hypotheses tailored to different stages of our ecosystem's life cycle, product offerings and franchise development.

We will start with a 99$ Early Adopter Programme (Alpha Access) to signal product-market fit.

In the following stages, our revenue generation strategy is designed to adapt and evolve as our ecosystem and franchise properties grow.

Early revenue streams:

  1. Launchpad Fees - we will charge fees for the issuance of digital assets through our launchpad. This includes onboarding new intellectual properties and facilitating their transition to tradeable assets.

  2. Royalty Fees on secondary resale - we will earn royalties from the resale of digital assets on secondary markets. This revenue stream benefits from the ongoing trading of assets once they are in circulation.

  3. Franchise asset co-ownership - we will maintain a stake in the franchises as a co-owner, which gives us a share in the ongoing revenue and growth of the assets we help develop.

And as our franchise properties develop, we will expand our revenue model to include:

  1. Franchise-related products and co-productions - we will create and market products and co-productions related to our franchises, such as merchandise, media content, and collaborative projects.

  2. Blended revenue streams - we will combine revenue from asset brokerage, talent brokerage, and new product development.

Long-term value growth:

  1. Portfolio of asset co-ownership - our growing collection of co-owned franchises and assets within the ecosystem will provide long-term value and revenue potential.

  2. Partnerships with 1000x industry players - strengthening our relationships with industry stakeholders and partners will enhance our market position and opportunities for collaboration and revenue generation.

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