> For the complete documentation index, see [llms.txt](https://3rdunit.gitbook.io/3rd-unit-litepaper-december-2024/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://3rdunit.gitbook.io/3rd-unit-litepaper-december-2024/2.-market-definition/where-is-value-where-is-money.md). # Where is value, where is money The value and money in the 3RD UNIT ecosystem resides in the following areas: **IP as a value container and asset class** In our ecosystem IP creators retain select ownership of their intellectual property (IP) while enabling its tokenization and wider fractional ownership, in exchange for pre-production investment resources. This model creates a positive-sum financial incentive for both creators and investors, as successful IPs have the potential to generate substantial, ongoing revenue streams. 3RD UNIT also holds a stake in the franchise ownership, ensuring that all stakeholders are aligned with the right growth incentives. **Franchise value growth** The goal of our ecosystem is to increase the chances of individual IPs and entire portfolios evolving into expansive, transmedia franchises. Creators will have the opportunity to develop their IPs into fully realized franchises, spanning various media and products, while investors can access these opportunities at the earliest stage. Our platform's infrastructure and audience ecosystem support distribution and visibility, boosting the growth potential of both individual IPs and entire portfolios. #### **Secondary fees** Both 3RD UNIT and IP creators benefit from secondary market transactions through royalty fees charged on the resale of tokenized assets. As core and ancillary digital assets are traded on internal and external marketplaces, the platform collects a percentage of each transaction. This establishes a recurring revenue model for the platform and encourages active trading within the ecosystem, as creators and investors alike seek to capitalize on the appreciation of assets over time. #### **Talent brokerage** 3RD UNIT's talent pipeline is fueled by our ability to attract and nurture multidisciplinary creators with in-demand skill sets. This process creates opportunities for us to take charge of talent brokerage, fostering loyalty and building long-term economic value. As a result, our platform becomes a hub for discovering, supporting, and investing in the next wave of IP, content and creators. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://3rdunit.gitbook.io/3rd-unit-litepaper-december-2024/2.-market-definition/where-is-value-where-is-money.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.