Where is value, where is money

The value and money in the 3RD UNIT ecosystem resides in the following areas:

IP as a value container and asset class

In our ecosystem IP creators retain select ownership of their intellectual property (IP) while enabling its tokenization and wider fractional ownership, in exchange for pre-production investment resources. This model creates a positive-sum financial incentive for both creators and investors, as successful IPs have the potential to generate substantial, ongoing revenue streams. 3RD UNIT also holds a stake in the franchise ownership, ensuring that all stakeholders are aligned with the right growth incentives.

Franchise value growth

The goal of our ecosystem is to increase the chances of individual IPs and entire portfolios evolving into expansive, transmedia franchises. Creators will have the opportunity to develop their IPs into fully realized franchises, spanning various media and products, while investors can access these opportunities at the earliest stage. Our platform's infrastructure and audience ecosystem support distribution and visibility, boosting the growth potential of both individual IPs and entire portfolios.

Secondary fees

Both 3RD UNIT and IP creators benefit from secondary market transactions through royalty fees charged on the resale of tokenized assets. As core and ancillary digital assets are traded on internal and external marketplaces, the platform collects a percentage of each transaction. This establishes a recurring revenue model for the platform and encourages active trading within the ecosystem, as creators and investors alike seek to capitalize on the appreciation of assets over time.

Talent brokerage

3RD UNIT's talent pipeline is fueled by our ability to attract and nurture multidisciplinary creators with in-demand skill sets. This process creates opportunities for us to take charge of talent brokerage, fostering loyalty and building long-term economic value. As a result, our platform becomes a hub for discovering, supporting, and investing in the next wave of IP, content and creators.