> For the complete documentation index, see [llms.txt](https://3rdunit.gitbook.io/3rd-unit-litepaper-december-2024/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://3rdunit.gitbook.io/3rd-unit-litepaper-december-2024/3.-problem-statement/problem-2-representation.md). # Problem 2: Representation **Problem** Problems with [access](/3rd-unit-litepaper-december-2024/3.-problem-statement/problem-1-access.md) result in entertainment content that fails to represent global demographics and cultures. Key financial and creative decisions are often made in isolation or "bubbles", causing decision-makers to favor familiar narratives and locales, which reduces variety and representation. In the gaming industry, there is proof of breakthroughs being possible, where countries like South Korea, Poland, and Finland have achieved remarkable, outlier success. Despite relavitely smaller population, these nations have produced globally successful and economically impactful entertainment products. These achievements show that it is possible to create widely respected and commercially viable products from smaller, non-mainstream markets. Having said that: building these stories into globally marketable franchises and commercial opportunities still took extraordinary effort, hard work and time to execute. **Solution** We believe that by addressing market inefficiencies at the foundational level of IP creation — through targeting alternative IP-sourcing markets and audience building — we can cultivate a more representative content landscape, bringing forward stories and narratives that are as engaging, intriguing, and monetizable as their mainstream counterparts. A positive tailwind is the rise of decentralized investment and growing adoption of cryptocurrencies, asset tokenization, and the increasing integration between traditional and decentralized finance. As an example, the Middle East's cryptocurrmarket is projected to be valued at around $389.8 billion between mid-2022 and mid-2023, with approximately 500,000 daily traders, driven by a young, tech-savvy population with disposable income. Meanwhile, Asia accounts for the majority of global crypto ownership, with 327 million owners as of 2024, representing 58% of the worldwide total of 560 million. These are vast and largely untapped markets. At 3RD UNIT, we will actively explore and build our presence in these regions, developing relevant creative digital asset offerings and cultivating new audiences. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://3rdunit.gitbook.io/3rd-unit-litepaper-december-2024/3.-problem-statement/problem-2-representation.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.