Problem 3: Value sharing

Problem

The power dynamics between individual creators and resource providers is often broken. Many deals are skewed, non-negotiable, and offer little economic value-sharing, leaving creators in vulnerable positions.

This problem is longstanding, and while numerous efforts have been made to improve or offer alternatives — such as alternative funding platforms like Kickstarter, Patreon, Republic or consumer token launchpads. We are not there yet.

Building a commercially successful franchise that supports creators and delivers broader economic value requires a diverse skill set, often beyond the reach of individuals. To address this, a fairer (positive-sum) incentive system is needed, one that more equitably incorporates the contributions and interests of early and later stage contributors, both creative as well as financial.

Solution

Our goal is to provide a robust legal & technical framework that captures a more equitable incentive system for both early-stage and later-stage creators. We offer a value proposition that more transparently and fairly distributes the risks associated with early-stage entertainment ventures.

We aim to facilitate these relationships and transactions through our 3RD UNIT launchpad and marketplace, enabling and brokering new creative, financial, and market opportunities.