Problem 3: Value sharing

Problem

The power dynamics between individual creators and resource providers is often broken. Many deals are skewed, non-negotiable, and offer little economic value-sharing, leaving creators in vulnerable positions. This problem is longstanding, and while numerous efforts have been made to improve or offer alternatives — such as subsequent union strikes or alternative funding platforms like Kickstarter, Patreon, and Republic — we are not there yet.

Also, we are not naive. We recognize that not every creator is a skilled entrepreneur or producer, and providing these enabling services involves costs and risks, justifying a cut.

Building a commercially successful franchise that supports creators and delivers broader economic value requires a diverse skill set, often beyond the reach of individuals. To address this, a fairer incentive system is needed, one that more equitably incorporates the contributions and interests of early and later stage contributors, both creative as well as financial.

Solution

Our goal is to provide a transparent legal & technical framework that captures a more equitable incentive system for both early-stage and later-stage creators.

This is what the 3RD UNIT launchpad is for.

By redesigning existing models and moving them on-chain, we offer a value proposition that more transparently and fairly distributes the risks associated with early-stage entertainment ventures.

Bottom-line: this approach provides creators with access to financing that might otherwise be out of reach, so we are increasing the odds of making the unimaginable happen.

We aim to facilitate these relationships and transactions through our 3RD UNIT launchpad and marketplace, enabling and brokering new creative, financial, and market opportunities.