Product design principles

Our product development culture relies on the following principles:

1. User-centricity

Making what people want: prioritizing understanding the needs, goals, and pain points of our users— creators, investors, and asset collectors. Design with a deep empathy for their workflows and aspirations, ensuring the platform provides intuitive and meaningful experiences.

Inclusive accessibility: ensuring that the platform is accessible to a wide range of users, including those with varying levels of technical expertise and different accessibility needs. This includes providing clear, user-friendly interfaces and tools that are easy to navigate.

2. Scalability and flexibility

Modular Architecture: developing the platform using a modular approach, allowing for easy integration of new features, services, or third-party tools as the ecosystem evolves. This ensures the platform can grow and adapt to the changing needs of its users.

Future-Proofing: incorporating design practices and technologies that anticipate future trends in digital assets, blockchain, and IP management, ensuring the ecosystem remains relevant and cutting-edge.

3. Transparency and trust

Blockchain transparency: leverage blockchain technology to provide transparency in transactions, ownership, and asset history. Ensure that users have clear visibility into the provenance and authenticity of digital assets.

Trust-Centric governance: implement governance mechanisms that are fair, transparent, and involve the community, fostering trust and a sense of ownership among users.

4. Security

Robust Security Measures: prioritize the protection of user data, digital assets, and IP through industry-leading security practices. Regularly update and audit security protocols to safeguard against emerging threats.

Privacy first approach: respect user privacy by giving users control over their personal data and ensuring that data collection is minimal, transparent, and purpose-driven.

5. Interoperability

Cross-platform: design the platform to be accessible across different devices and operating systems, ensuring a consistent user experience regardless of how users access the platform.

API-driven integration: provide robust APIs and integration points that allow third-party services, tools, and platforms to interact with the 3RD UNIT ecosystem, enhancing the functionality and reach of the platform.

6. Innovation and experimentation

Encourage creativity: design features that inspire and empower creators to experiment with new ideas, concepts, and formats. The platform should be a space where creativity is nurtured and new IPs can thrive.

Agile development: adopt an agile approach to product development, allowing for rapid iteration and the ability to pivot based on user feedback and market changes.

7. Community

Community focused features: foster a strong community by designing features that encourage collaboration, communication, and knowledge sharing among users. This could include forums, collaborative workspaces, and social networking tools.

Collaborative ecosystem: design the platform to support collaboration between creators, investors, and other stakeholders, enabling them to work together to co-create and co-invest in IP properties.

8. Economic fairness

Fair compensation models: ensuring that the platform's economic models fairly compensate creators for their work and offer investors transparent and equitable opportunities. This includes clear revenue-sharing models and fair valuation mechanisms.

Fractional ownership: design the platform to make fractional ownership accessible to a broad range of users, lowering the barriers to entry for investing in digital assets and IP.

9. Ethical design

Ethical guidelines: establish and enforce ethical guidelines for the use and creation of content on the platform, ensuring that it remains a safe and positive environment for all users.

10. Data-driven decision making

Analytics and insights: implement robust analytics tools that provide actionable insights into user behavior, market trends, and platform performance. Use this data to continuously refine and improve the user experience.

User feedback loops: actively seek and incorporate user feedback into the design process, ensuring that the platform evolves in line with user needs and preferences.