MENA lens
In the initial venture stage, our efforts will center on business activity and IP development in the Middle East and African regions.
Here's why:
Market growth totential: the MENA creative industries market is projected to reach $19.3 billion by 2030, growing at a 9% CAGR from 2024 to 2030. This growth is fueled by increasing investments in arts and creative education, which are vital for talent development.
Government support for creative industries: These regions are experiencing a significant boost from local governments, recognizing creative industries as key pillars for economic and cultural growth.
Nascent tech-based creative industries: While the potential is immense, the foundation for tech-based creative industries in these regions is still developing, offering an opportunity to scale alongside economic prosperity.
Established location-based entertainment: The Middle East boasts a well-developed location-based entertainment industry, including amusement parks, live events, and immersive experiences. These sectors, currently relying on international IP, present a ripe opportunity for local IP development and monetization.
Digitally savvy population: The Middle East has a young, digitally savvy population with higher crypto adoption rates than other regions. However, it remains underserved in terms of KYC access to certain global services, presenting an opportunity for innovation in fintech and digital asset services.
Given these factors, we believe the Middle East and Africa are the ideal starting markets for us. Our focus will be on setting up and designing the company, building a product-market fit value proposition in an early adopters' market, and growing in depth and scale.
Our next step will be to expand into other underserved markets based on business model fit and data-driven insights - most likely Africa, Central, and South Asia.
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