Understanding our users

One of our most important goals is to understand our users well, work closely together, and provide a value proposition that works for all involved.

CREATORS

• Worldbuilders: those who conceptualize and create new worlds and narratives

• Artisans: artists and crafts people involved in the production and development of creative content

• Operators: individuals or teams responsible for the execution of creative business opportunities

INDIVIDUAL (CONSUMER) INVESTORS:

• Alternative asset collectors/holders: individuals interested in investing in and holding unique or non-traditional assets

• Fans and fandom supporters: individuals passionate about specific content or creators

INSTITUTIONAL INVESTORS:

• Entertainment IP portfolio managers: institutions managing portfolios of entertainment intellectual properties

• Alternative asset managers: institutions focusing on managing alternative investments, including digital and creative assets

INDUSTRY

• Entertainment producers: companies and individuals involved in the creation and production of entertainment content

• Entertainment operators: entities that distribute and manage entertainment content, such as streaming platforms and broadcasters

• Entertainment asset managers: organizations specializing in the management and optimization of various types of creative assets, including entertainment IP

GENERAL PUBLIC

• Content consumers: individuals who engage with and enjoy entertainment content across various platforms

• Early adopters of on-chain products: users who adopt and interact with digital assets and products in blockchain-based environments