9. Go-to-market

We are starting with a narrow and targeted go-to-market strategy focused on early adopters of digital assets. We’re targeting individuals who are already familiar with acquiring, purchasing, and holding digital assets — specifically within the realms of tokenized assets in TradFi, cryptocurrency, and NFTs.

This strategy will evolve with project maturity and we will be focusing on bringing new audiences on-chain, alongside a larger trend of ecosystem partnerships.

Target Audience Categories:

• Cryptocurrency holders

• NFT holders

• Angel/VC investors

• Creators

• Digital content consumers

Our immediate goal is to build a core audience of 1,000 prospective digital asset holders. These early adopters will be offered the opportunity to purchase fractional ownership in our pilot IP properties, gaining exclusive access to our process. We view this as a mutual R&D initiative, offering significant upside potential while acknowledging some inherent risks.

In search of our early adopters, we'll target:

• Adjacent IP Ecosystems: we’ll enter into partnerships with digital asset ecosystems that support ownership of creative assets or derivative digital collectibles from existing franchises.

• Crowdfunding Enthusiasts: we'll reach out to individuals who have previously supported creative projects through crowdfunding platforms like Kickstarter or Indiegogo and may be interested in new investment opportunities.

• DeFi Enthusiasts: we'll reach out to individuals involved in decentralized finance who are familiar with innovative financial products and might be interested in digital asset investments.

• Influencers and Content Creators: we'll engage with influencers and content creators who have a strong following in digital spaces, as they can help promote and advocate for fractional ownership and new IPs.

Our geographical focus will be on the MENA (Middle East and Africa) region and consumer markets with high crypto adoption and entertainment content penetration, such as South and East Asia.

As we advance, we plan to collaborate with institutional partners, including cryptocurrency exchanges and open innovation programs within traditional banking institutions that are receptive to digital assets. These partnerships will enable us to integrate our offerings into broader asset strategies and access new alternative asset classes.